We proudly display the “Echt Amsterdams” label
Echt Amsterdams (“truly Amsterdam” in English) connects and improves initiatives that contribute and commit to Amsterdam in an authentic, innovative and – most of all – unconventional way. Brouwerij de Prael helped found the Echt Amsterdams label and was also the first initiative to be recognized as “Echt Amsterdams”. For us, this recognition means that the city and its residents appreciate our hard work, and we are thus extremely happy with it.
We also sell all kinds of “Echt Amsterdams” products, which include local products made using traditional methods. Some examples are different types of mustard, special kinds of chocolate, Amsterdam-distilled Limoncello and gin, and beers from our brewery and other Amsterdam breweries.